Mobile News: Apple Smartphone’s Market Share Increases In Great Britain

Apple increased its share in smartphone sales in Great Britain last October as it took 42.8 per cent but Android still took the lead with nearly half of the market patronizing its product.

Apple smartphone got 27.8 per cent market share as of the end of last month. The data of Kantar Worldpanel ComTech shows that Apple grew its market share in Great Britain 2.8 per cent year-on-year in the 12 weeks to 30th of October.

In the month of October alone, Apple had 42.8 per cent of smartphones sales despite the late released of iPhone 4S on October 14. Android accounted for only 35 per cent in the month of October.
Behind Android and Apple was RIM but its market share fell by 1.3 per cent to 19.6 per cent. Symbian and Windows Mobile 7 OS held to 3.9 and 1 per cent respectively.
Global consumer insight director Dominic Sunnebo at Kantar Worldpanel ComTech said that the anticipation of launching iPhone 4S in October brought up Apple to second place among operating systems based on the last 12 weeks of sales.

Sunnebo added that Apple customers incline to be very loyal to the brand as 75 per cent of new iPhone 4S owners already had the previous generations of the device such as the 3G and 3GS models and 14 per cent previously owned an iPhone 4.

Smartphones took the 69.8 per cent of sales over the 12 week period because of the rising number of British population who own a smartphone which already stood at 44.8 per cent.

Sunnebo added that the loyalty of Apple customers to its brand brings some good news to other smartphone operators. Nokia, Blackberry, HTC and Samsung could focus to the remaining 29 million adults who have yet to own a smartphone. (c) 2011

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