Microsoft Interim Goal is To Pass Apple in China

The largest software maker in the world Microsoft Corp. (MSFT) is very positive in its Windows Phone operating system saying it will surpass Apple Inc. (AAPL) in smartphone market share in China. Microsoft’s mobile maker partners have started to release devices running in Windows Phone costing as little as $158.

Microsoft’s chairman and CEO for the Greater China region Simon Leung said their interim goal is to get higher market share than Apple in the country. However, he did not give a time frame to materialize their goal.

Experts believe that China is likely to become the largest smartphone market in the world this year, making it important to manufacturers and sellers not to ignore the country’s potential market. According to research company IDC, shipments of devices for downloading games and movies will increase by 52 percent equivalent to 137 million units in China in 2012, surpassing the U.S. for the first time.

Leung revealed that they will continue to offer low prices of mobile devices and their ultimate goal is to become number one.

Manufacturing partners of Microsoft would offer prices for as low as 1,000 yuan or $158, according to Leung. However, there is no mobile news yet specifying which devices or partners would offer it. Microsoft decided to just supply software to handset manufacturers rather than make its own phones. Among its partners are Nokia Oyj (NOK1V), Samsung Electronics Co., HTC Corp. (2498) and ZTE Corp. (763).

The 16-gigabyte iPhone 4S is sold in China for 4,988 yuan.

Microsoft already introduced its new Windows Phone 7.5 in China but Leung declined to reveal specific handsets using the system.

A mobile news blog stated that HTC has started introducing the first Windows Phone in the country in its HTC Eternity. The device is unlocked boasting a 4.7 inches screen with front-and-rear-facing camera and offering popular Chinese apps. However, the price is not mentioned.

e Mobile News .net (c) 2012

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