Online Shopping Dominated by iOS

Anticipated mobile news about online shopping in 2011 has just been released. The iOS of Apple managed to dominate mobile online shopping despite the increased number of Android devices. It turned out that iOS users shopped 19 percent more than those Google’s platform users to close the year with 92 percent share of the market.

Market Watch reported that RichRelevance, retail analysis firm, revealed that iOS devices got 92 percent of online non-desktop sales in 2011. The research tallied 3.4 billion shopping sessions from April to December 2011. From 88 percent in April, sales originating from iOS devices grew to over 92 percent in December. The data indicates that Apple’s iOS growth is apparently leading the market in various ways including online browsing even though in terms of device global market share, Apple only own a smaller percentage than Android OS device.

David Selinger, CEO of Rich Relevance, said that the data on their retailing partner has proven the capability of iOS platform in mobile web shopping. Even though the total spending is still below 5 percent, it is expected that mobile traffic will continue to grow. Total traffic in mobile shopping has doubled in numbers in a span of only eight months from 9 percent to 18 percent. Total retail sales from mobile devices is also doubling from 1.87 percent to 3.74 percent between the month of April and December.

The iPhone and iPad users made larger average order value (AOV) of purchases than Android and desktop orders. Cost of purchase originating from iPhones and iPads is at $123 for December while Android is at $101 and followed by desktop orders at $87.

Online shopping through mobile devices is expected to still overpower desktop orders in coming years. In April, the two methods of online shopping were almost similar but in December, mobile AOV stands at $120 while desktop orders only at $110.

Weekends recorded more mobile shoppers with increased in sales by 25 percent compared to weekdays. Mobile sales was at its peak during Thanksgiving.


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