Mobile Technology News Update: China is the New World’s Largest Smartphone Market as of the Third Quarter of 2011

China takes the position previously held by the U.S. as the largest smartphone market in Q3 2011. The latest survey from Strategy Analytics shows that there are 23.9 million smartphone units being shipped to China in the third quarter of 2011. Meanwhile, only 23 million smartphone units were shipped in the U.S. This is the first time China overtaken the U.S. as the world’s largest smartphone market by volume.

Analyst at Strategy Analytics, Linda Sui, said that China has experienced 58 percent growth of smartphone shipment while the U.S, fell by 7 percent with its 23.3 million smartphone units.
Director at Strategy Analytics, Tom Kang, added that the rapid rise of smartphone shipments in China has been attributed to the rise of smartphones’ availability in retail channels, aggressive move by operators in subsidizing high-end models such as the Apple iPhone, and the development of cheap Android models by local Chinese brands like the ZTE. Currently, Nokia is the leader in smartphone market with 28 percent share in China while HTC get the bigger piece of a pie in the U.S. with 24 percent market share.

Executive director at Strategy Analytics, Neil Mawston, said that the U.S. is still the world’s largest smartphone market by revenue but China is the new leader in terms of volume. He added that China is now the center of mobile computing prosperity and has become a large and increasing smartphone market that no one in mobile technology industry can fail to consider. (c) 2011

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