Huawei Wants to Become the Leading Smartphone Provider in the World

Huawei is a leading smartphone provider in China, selling 20 million smartphones in different parts of the globe in 2011. This year, the company wants to become one of the biggest smartphone providers in the world. Huawei is now taking effort to accelerate its development of new mobile products such as Ascend D quad smartphone and MediaPad 10 FHD tablet. Moreover, the company also wants to boast its independently designed K3V2 quad-core processor, consider as one of its major achievement.

According to the company, K3V2 can be operated at either 1.2 or 1.5 GHz and it offers 30 to 50 percent better performance than Tegra3. The company considers the chip as the fastest quad-core processor available in the global market today.

The core competence of a hardware company in the industry is being measured for many years in its own processor development. Two major companies that successfully made presence in global mobile terminal industry are Apple and Samsung, both of them developed their own chips. Huawei’s goal as of the moment is to catch up the two leading mobile product manufacturers by developing high performance processor.

Secretary General of China Cellphone Union Lao Yao said that Huawei could build foundation of their mobile phone variations by developing the most basic technique.

While Huawei’s technical strength is highly recognized in Chinese mobile phone manufacturers, it still has a weak brand. The company was selling its products directly to operators making it having little contact with its users. It needs to have a new brand image in the market that could win wide recognition to enterprise and individual users.

I.T. analysts notice that most of Huawei’s marketing personnel only have little experience in brand marketing because they came from departments of operators. Experts say the company should get outside talents in marketing to introduce new brand marketing ideas.

e Mobile News .net (c) 2012


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