Intel Will Target China |Mobile News

Mobile news… Intel will strive harder to lead the mobile market like ARM does. According to an analyst Scott Bicheno that, “Its entry is bound to grab the attention of the major ARM-ecosystem players, such as Qualcomm and Nvidia…You have to wonder, however, if performance parity will be enough to take significant market share from the incumbents.”

In CES 2012, Intel CEO Paul Otellini announced that the company is officially part of the mobile industry on his key note address.

Otellini also announced that Lenovo and Motorola will associate with Intel to have Intel chipsets on their smartphones as part of the agreements. The Lenovo will have its first Intel smartphone during the first half of 2012 in China. Motorola will also unleash its Intel smartphone this year.

The Motorola Mobility announced by CEO Sanjay Jha to have Intel chipset in CES with Intel CEO Otellini. Motorola’s smartphone will have Atom Processor Z2460 – Medfield for this year’s agreement including tablets that will run Android OS on the second half of 2012.

Lenovo’s SVP and president of Mobile Internet and Digital Home Liu Jun also joined the Intel’s CEO on the stage in announcing the association of the two companies this year. Lenovo confirmed that the K800 smartphone will have Intel’s chipset and runs the Google’s Android OS and will be released by the second quarter of this year in China.

The entry of Intel is a massive destruction to the smartphone industry. According to a senior analyst Scott Bicheno that, “The launch of Medfield and Intel’s commitment to produce commercially available handsets this year is a stake in the ground by Intel…After promoting Moorestown two years ago without any subsequent product in the market, this is a statement from Intel that the company is finally in the handset game.”

Bicheno also stated that, “The statement of intent from Intel is bound to grab the attention of the major ARM-ecosystem players, such as Qualcomm (Nasdaq: QCOM) and Nvidia…You have to wonder, however, if performance parity will be enough to take significant market share from the incumbents.”

China is one of the biggest country and to have the largest market share on smartphones in 2011’s third quarter.

“So if you’re going to start with one country, why not the biggest? Also, Intel may have faced lower barriers to entry there, he noted. “Don’t forget — Lenovo is currently focusing on the Chinese market for its smartphones.” he said.

Intel had lost its success in laptops and desktops as consumers now a day preferred to buy smartphones and tablets. Bicheno suggested that for Intel to hit the smartphone industry, they must be able to acquire the standard performance of smartphone technology today.

“While Intel still dominates the market for PC and server CPUs, these are mature markets, and there is much greater growth potential for Intel in mobile devices. The main challenge for Intel is to deliver chips that compete with ARM (Nasdaq: ARMHY) on power efficiency — with all-day battery life considered a minimum by most end-users. The Intel experience on Android has to at least match ARM. This is why the strategic partnership with Motorola takes on extra significance.” Bicheno said.

eMobileNews.net (c) 2012


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