Mobile News: Famous Chipset Maker for Feature Phones Mediatek is Planning to Increase its Smartphone Sales

Mobile news – Taiwan-based MediaTek, semiconductor firm, is planning to broaden its product range by increasing its smartphone sales to 50 million in 2012 from 10 million in 2011. MediaTek is hoping to achieve its goal with its new Android chipset known as the MT6575. This processor is capable of supporting 3D panels, DTV grad quality picture processing on a mobile display, 4-in-1 connectivity and many more.

The MT6575 sample phones received good reviews. Experts said that these phones have good speed in navigation, superb graphics and desirable video playback when tested with Gingerbread as well as Android ICS. The HD quality photo rendering and excellent 3D display are features that reportedly impressive in this phone.

The company hopes to penetrate North American and European markets with its mid-range smartphone. Most of the company’s business is currently restricted to China. Initially, the company expects to roll out devices running with Gingerbread and conversion to Ice Cream Sandwich in March. The MT6575 is System on Chip (SoC) based chipset with a single core 1GHz ARM Cortex A9 application processor embedded with a graphics engine and 3G/HSPA modem.

MediaTek offers a cheaper alternative to the iPhone4, which also run with the same ARM processor. However, Apple already upgraded to iPhone4s with much improved hardware. It seems that MediaTek is aiming to introduce an outdated hardware.

MediaTek is also a major player in providing chipsets for digital TVs and is currently ranked no.2 in the world in the said industry.

e Mobile News .net (c) 2012


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