Mobile News: Fewer phone model this year according to executives

Mobile news – As smartphone models began to raise promptly, executive worried of what would be the effect of too much models, and to answer the problem, fewer phone models this year.

At CES 2012 in Las Vegas, Motorola’s CEO Sanjay Jha announced that the company will produce fewer models for this year to avoid confusions among customers.

HTC also looks the same principle as Vice President Drew Bamford stated during a board discussion on a show last Wednesday that, “It’s a goal to have less phones,”

Also Samsung’s Product Marketing Director Ryan Bidan agreed on the said resolution. He was not sure if the company would unleash fewer smartphones this year. “Sheer SKU proliferation is a problem,” Bidan said.

He also concluded that the companies produce more models was due to prompt technology evolution. He said that, “It comes back to the rate of change in the market. If there’s new-slash-better technology available and I don’t supply it for you, I’m going to hear from you that it’s not available,”

He also justify that the reason why Samsung will have to create more devices is to satisfy different customers as we have observe that smartphone created by Samsung don’t have the same features. “Not every solution will fit everyone,” he said.

Microsoft is looking forward to occupy smartphones with Windows Phone as they do not create hardware. It may take time as most of the handsets do not support Windows Phone yet. According to a Director from Microsoft Aaron Woodman that, “We have a stated objective to have a broader selection of handsets running Windows Phone on the market.”

He also said that Microsoft is looking forward to have different design from their competitor like Apple and Google. “In some cases now, we just do less. Functionality without accessibility is just not worth it… Trying to differentiate on the experience level is our focus” he said.

Aaron Woodman also clarifies that they do not idolize Apple as we all know that Microsoft and Apple had been competing in the past. “I have no desire to be Apple. It’s not in our company DNA, it’s not in our brand DNA and it’s not our approach to the problem. We feel really proud in the differences we see,” he said.

Bamford of HTC stated about the impact of Apple’s entry as this company never participated CES 2012.

“I think there’s always space for something. If not, the industry is dead,” Bamford said.

Woodman replied in disagreement to Bamford statement, “It’s too expensive to get into this market so there are a limited number of companies that could enter now. Even Hewlett-Packard, with its deep pockets, couldn’t make a go with WebOS. Small companies may innovate “around the edges” and then be acquired by larger companies to make a difference, “

eMobileNews.net (c) 2012


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