Posts Tagged ‘IDC’

Windows Phone: the OEM Challenge

Friday, February 24th, 2012

Mobile news presents… Who would have ever expected that all eyes would be on the masterpiece, the Nokia Smartphone Lumia 900. At the Consumer Electronics Show held at Las Vegas just last month, Lumia 900 won several awards and gained lots of attention at the twitter world. This wouldn’t be made possible if Nokia didn’t conclude the idea giving confidence on Microsoft’s Windows Phone 7 rather than its Symbian platform that is outmoded.

The two powerful companies have this unique relationship with one another. Unique in the sense of being similar to relationship between relatives. Microsoft needing the assistance of Nokia and Nokia needing the help of Microsoft, this vice versa relationship certainly is beneficial to both companies. Because of this collaboration, some assume that there will be a rapid growth in the operating system.

There were different assumptions heard. From the IHS iSuppli and Gartner and IDC saying that Windows Phone 7 (WP7) will rank no. 2 in the worldwide handsets, and that WP7 would outrun iOS by the year 2015 with an average of 20 percent on the market.

But before those overwhelming expectation to come vibrant, there are still some impediments that needs to be solved.

In order for the second place to be achieved, Microsoft and its colleagues need to invent an assortment of healthy and interesting apps and introduce smartphones that will be a worldwide hit.

With its apps front, Microsoft is presenting dynamic growth. But its huge trial is to convince other companies aside from Nokia to create Windows Phone Smartphones. In the face of having to lose billions of dollars into Nokia which includes $250 million for the support system, they still must have to make ways in order for the other companies to be convinced to be on their ship.

“In spite of Nokia being a remarkable channel, they will still be the one to tell you that they’re just a part of a third ecosystem”. This is what Casey Mcgee said – the senior marketing manager for Microsoft’s Windows Phone Division. There will be a helping hand for Nokia and Microsoft coming from the original equipment manufacturers (OEM). And in return, Microsoft and Nokia will also help these OEMs. This is not just about summing up all the parts but designing a much superior ecosystem than just combining all the parts together.

Manufacturers will not only pay for the benefit of utilizing the platform. Apart from the licensing fees, Microsoft has set boundaries on what the manufacturers are only permitted to do. This is what made Michael Morgan, an ABI Research analyst, to be more bearish than bullish on WPs. He said that manufacturers do really pay for licensing fees and in return, they get to have the liberty to leverage their main proficiencies.

Nowadays, several manufacturers are having a hard time regarding the maintenance of their bottom line. Motorola, LG, HTC, and Sony Ericson have their own share of crises. For companies like these, going to the less profitable solutions is not the answer. Even if Microsoft allowed it, Morgan doesn’t think that the company is giving them sufficient space locate other ways to distinguish. They still are not convinced enough that Microsoft is giving them options on how to go out of their different company problems. However, Morgan’s view was not that popular. A Microsoft-enforced limitation assures the level of user-friendly homogeneity and its strength that is described as consistency in its platform.

Compared to other devices like those if HTC and Samsung’s, Nokia’s Lumia 900 obviously have a different look and also applications and services.

Nokia did a very great job on near-field communications and wireless charging. This clued the rumors that the next WP devices of Nokia will now include cord-free powering and NFC.

Windows Phone proposes unfailing experiences which is not only limited to the people having to know what to expect from the devices, but also for developers to form new apps that can surely be constant in changing and improving the extent of what technology can offer.

e Mobile News .net (c) 2012

Who would have ever expected that all eyes would be on the masterpiece, the Nokia Smartphone Lumia 900. At the Consumer Electronics Show held at Las Vegas just last month, Lumia 900 won several awards and gained lots of attention at the twitter world. This wouldn’t be made possible if Nokia didn’t conclude the idea giving confidence on Microsoft’s Windows Phone 7 rather than its Symbian platform that is outmoded.

The two powerful companies have this unique relationship with one another. Unique in the sense of being similar to relationship between relatives. Microsoft needing the assistance of Nokia and Nokia needing the help of Microsoft, this vice versa relationship certainly is beneficial to both companies. Because of this collaboration, some assume that there will be a rapid growth in the operating system.

There were different assumptions heard. From the IHS iSuppli and Gartner and IDC saying that Windows Phone 7 (WP7) will rank no. 2 in the worldwide handsets, and that WP7 would outrun iOS by the year 2015 with an average of 20 percent on the market.

But before those overwhelming expectation to come vibrant, there are still some impediments that needs to be solved.

In order for the second place to be achieved, Microsoft and its colleagues need to invent an assortment of healthy and interesting apps and introduce smartphones that will be a worldwide hit.

With its apps front, Microsoft is presenting dynamic growth. But its huge trial is to convince other companies aside from Nokia to create Windows Phone Smartphones. In the face of having to lose billions of dollars into Nokia which includes $250 million for the support system, they still must have to make ways in order for the other companies to be convinced to be on their ship.

“In spite of Nokia being a remarkable channel, they will still be the one to tell you that they’re just a part of a third ecosystem”. This is what Casey Mcgee said – the senior marketing manager for Microsoft’s Windows Phone Division.  There will be a helping hand for Nokia and Microsoft coming from the original equipment manufacturers (OEM). And in return, Microsoft and Nokia will also help these OEMs. This is not just about summing up all the parts but designing a much superior ecosystem than just combining all the parts together.

Manufacturers will not only pay for the benefit of utilizing the platform. Apart from the licensing fees, Microsoft has set boundaries on what the manufacturers are only permitted to do. This is what made Michael Morgan, an ABI Research analyst, to be more bearish than bullish on WPs. He said that manufacturers do really pay for licensing fees and in return, they get to have the liberty to leverage their main proficiencies.

Nowadays, several manufacturers are having a hard time regarding the maintenance of their bottom line. Motorola, LG, HTC, and Sony Ericson have their own share of crises. For companies like these, going to the less profitable solutions is not the answer. Even if Microsoft allowed it, Morgan doesn’t think that the company is giving them sufficient space locate other ways to distinguish. They still are not convinced enough that Microsoft is giving them options on how to go out of their different company problems. However, Morgan’s view was not that popular. A Microsoft-enforced limitation assures the level of user-friendly homogeneity and its strength that is described as consistency in its platform.

Compared to other devices like those if HTC and Samsung’s, Nokia’s Lumia 900 obviously have a different look and also applications and services.

Nokia did a very great job on near-field communications and wireless charging. This clued the rumors that the next WP devices of Nokia will now include cord-free powering and NFC.

Windows Phone proposes unfailing experiences which is not only limited to the people having to know what to expect from the devices, but also for developers to form new apps that can surely be constant in changing and improving the extent of what technology can offer.

Possible Mobile Issue in 2012

Thursday, January 5th, 2012

Mobile news… Smartphones today have been rapidly growing from 2010 to 2011. It was predicted by IDC that smartphone market will grow 50 percent this year from over 300 million shipments of smartphones in 2010 and 450 million shipments by 2011.

The start of smartphone era has been theatrical in terms of manufacturer’s patent war and even the death of Steve Jobs. This year has become the year of mobile.

From the issues happening from this year, we may look forward on the possibility of what might happen on the mobile industry by 2012

Microsoft will compete iTunes after buying Spotify
After Microsoft bought Spotify, it will separate from iTunes and compete with iTunes by 2012 under Microsoft. There are already rumours and assumption about this issue and the coming of 2012 will give us an answer.

Microsoft had longed for having a pure music play and Spotify is suitable for it. Spotify delivers active and occupied by 2.5 million paying subscribers among 10 million users. In this case, Windows 8 and Windows Mobile 7 will contain Spotify by 2012.

For additional, The Swedish music stream had associated with the co-partner of Microsoft and a giant social networking website, Facebook. Microsoft participated in one of Facebook fund raising in 2007 gaining $240 million at an assessment of $15 billion.

At this case, the emergence of Spotify and Microsoft will give a big blow to the users and expect a surprise from the giant company, Microsoft to contain Facebook and other alliance with Spotify.

Mobile VoIP will give theatrical impact to operators
After 4G took place within US and technology improvement on Rebtel and Viber companies, drop calls will be an essential thing among users. Mobile Voice over IP or mVoIP will take place in mainstreams from being a fashion before.

“Mobile VoIP clients downloaded to the smartphone will account for four fifths of 640 million mVoIP users by the end of 2016.” reported by Juniper.

This will alarm the operators and sooner or later, mVoIP will not be free at all but buy them instead.

Google will improve Motorola
After Google bought Motorola Mobility for $12.5 billion last August, Google will improve the company to save them like HTC and Samsung in using Android software and also a solution in leaving the Android society in favour for Windows phone 7. Google will share patents with their OEM partners to let them endure in competing with Apple.

Carriers forced to changeover to tiered data plans
The role of voice in communications will be considerably changed over the next few years according to a firm research as it headed to integrated with other applications

Carriers will begin to offer tiered data plans to manage with the growing network strain and lessen their reliance on voice revenue to save costumer mix. While in a changeover process of tiered data, some costumer will initially be unenthusiastic with the shift.

However, it will be a big win for carriers from the consumer if they will offer alternative pricing models and packages in staying competitive.

eMobileNews.net (c) 2012