Posts Tagged ‘OEM’

Windows Phone: the OEM Challenge

Friday, February 24th, 2012

Mobile news presents… Who would have ever expected that all eyes would be on the masterpiece, the Nokia Smartphone Lumia 900. At the Consumer Electronics Show held at Las Vegas just last month, Lumia 900 won several awards and gained lots of attention at the twitter world. This wouldn’t be made possible if Nokia didn’t conclude the idea giving confidence on Microsoft’s Windows Phone 7 rather than its Symbian platform that is outmoded.

The two powerful companies have this unique relationship with one another. Unique in the sense of being similar to relationship between relatives. Microsoft needing the assistance of Nokia and Nokia needing the help of Microsoft, this vice versa relationship certainly is beneficial to both companies. Because of this collaboration, some assume that there will be a rapid growth in the operating system.

There were different assumptions heard. From the IHS iSuppli and Gartner and IDC saying that Windows Phone 7 (WP7) will rank no. 2 in the worldwide handsets, and that WP7 would outrun iOS by the year 2015 with an average of 20 percent on the market.

But before those overwhelming expectation to come vibrant, there are still some impediments that needs to be solved.

In order for the second place to be achieved, Microsoft and its colleagues need to invent an assortment of healthy and interesting apps and introduce smartphones that will be a worldwide hit.

With its apps front, Microsoft is presenting dynamic growth. But its huge trial is to convince other companies aside from Nokia to create Windows Phone Smartphones. In the face of having to lose billions of dollars into Nokia which includes $250 million for the support system, they still must have to make ways in order for the other companies to be convinced to be on their ship.

“In spite of Nokia being a remarkable channel, they will still be the one to tell you that they’re just a part of a third ecosystem”. This is what Casey Mcgee said – the senior marketing manager for Microsoft’s Windows Phone Division. There will be a helping hand for Nokia and Microsoft coming from the original equipment manufacturers (OEM). And in return, Microsoft and Nokia will also help these OEMs. This is not just about summing up all the parts but designing a much superior ecosystem than just combining all the parts together.

Manufacturers will not only pay for the benefit of utilizing the platform. Apart from the licensing fees, Microsoft has set boundaries on what the manufacturers are only permitted to do. This is what made Michael Morgan, an ABI Research analyst, to be more bearish than bullish on WPs. He said that manufacturers do really pay for licensing fees and in return, they get to have the liberty to leverage their main proficiencies.

Nowadays, several manufacturers are having a hard time regarding the maintenance of their bottom line. Motorola, LG, HTC, and Sony Ericson have their own share of crises. For companies like these, going to the less profitable solutions is not the answer. Even if Microsoft allowed it, Morgan doesn’t think that the company is giving them sufficient space locate other ways to distinguish. They still are not convinced enough that Microsoft is giving them options on how to go out of their different company problems. However, Morgan’s view was not that popular. A Microsoft-enforced limitation assures the level of user-friendly homogeneity and its strength that is described as consistency in its platform.

Compared to other devices like those if HTC and Samsung’s, Nokia’s Lumia 900 obviously have a different look and also applications and services.

Nokia did a very great job on near-field communications and wireless charging. This clued the rumors that the next WP devices of Nokia will now include cord-free powering and NFC.

Windows Phone proposes unfailing experiences which is not only limited to the people having to know what to expect from the devices, but also for developers to form new apps that can surely be constant in changing and improving the extent of what technology can offer.

e Mobile News .net (c) 2012

Who would have ever expected that all eyes would be on the masterpiece, the Nokia Smartphone Lumia 900. At the Consumer Electronics Show held at Las Vegas just last month, Lumia 900 won several awards and gained lots of attention at the twitter world. This wouldn’t be made possible if Nokia didn’t conclude the idea giving confidence on Microsoft’s Windows Phone 7 rather than its Symbian platform that is outmoded.

The two powerful companies have this unique relationship with one another. Unique in the sense of being similar to relationship between relatives. Microsoft needing the assistance of Nokia and Nokia needing the help of Microsoft, this vice versa relationship certainly is beneficial to both companies. Because of this collaboration, some assume that there will be a rapid growth in the operating system.

There were different assumptions heard. From the IHS iSuppli and Gartner and IDC saying that Windows Phone 7 (WP7) will rank no. 2 in the worldwide handsets, and that WP7 would outrun iOS by the year 2015 with an average of 20 percent on the market.

But before those overwhelming expectation to come vibrant, there are still some impediments that needs to be solved.

In order for the second place to be achieved, Microsoft and its colleagues need to invent an assortment of healthy and interesting apps and introduce smartphones that will be a worldwide hit.

With its apps front, Microsoft is presenting dynamic growth. But its huge trial is to convince other companies aside from Nokia to create Windows Phone Smartphones. In the face of having to lose billions of dollars into Nokia which includes $250 million for the support system, they still must have to make ways in order for the other companies to be convinced to be on their ship.

“In spite of Nokia being a remarkable channel, they will still be the one to tell you that they’re just a part of a third ecosystem”. This is what Casey Mcgee said – the senior marketing manager for Microsoft’s Windows Phone Division.  There will be a helping hand for Nokia and Microsoft coming from the original equipment manufacturers (OEM). And in return, Microsoft and Nokia will also help these OEMs. This is not just about summing up all the parts but designing a much superior ecosystem than just combining all the parts together.

Manufacturers will not only pay for the benefit of utilizing the platform. Apart from the licensing fees, Microsoft has set boundaries on what the manufacturers are only permitted to do. This is what made Michael Morgan, an ABI Research analyst, to be more bearish than bullish on WPs. He said that manufacturers do really pay for licensing fees and in return, they get to have the liberty to leverage their main proficiencies.

Nowadays, several manufacturers are having a hard time regarding the maintenance of their bottom line. Motorola, LG, HTC, and Sony Ericson have their own share of crises. For companies like these, going to the less profitable solutions is not the answer. Even if Microsoft allowed it, Morgan doesn’t think that the company is giving them sufficient space locate other ways to distinguish. They still are not convinced enough that Microsoft is giving them options on how to go out of their different company problems. However, Morgan’s view was not that popular. A Microsoft-enforced limitation assures the level of user-friendly homogeneity and its strength that is described as consistency in its platform.

Compared to other devices like those if HTC and Samsung’s, Nokia’s Lumia 900 obviously have a different look and also applications and services.

Nokia did a very great job on near-field communications and wireless charging. This clued the rumors that the next WP devices of Nokia will now include cord-free powering and NFC.

Windows Phone proposes unfailing experiences which is not only limited to the people having to know what to expect from the devices, but also for developers to form new apps that can surely be constant in changing and improving the extent of what technology can offer.