Windows Phone as the heart of attraction in CES 2012 |Mobile News

Mobile news presents… People in CES 2012 were looking forward to witness the HTC Titan II and Nokia Lumia 900 that both run with Windows Phone OS – a good news for Nokia to hit the market possibly this year.

Nokia’s CEO Steve Ballmer stated that, “The past year has really been the whole push to build what clearly can be the strong third ecosystem in the smartphone market, with a very differentiated point of view,”

The CES 2012 event was full of anticipation from attendees that have been looking forward on Nokia’s new generation smartphones especially the Lumia series and other Windows Phone smartphones.

“Why Windows Phone is Making Waves at CES” and “How Nokia’s Lumia 900 Windows Phone Won CES before It Even Started” are the questions that thumped the curiosity of individuals.

Microsoft’s Windows Phone VS Google’s Android
Microsoft gives the best and stable features to smartphones that will run Windows Phone while the Google’s Android OS allows manufacturers and carriers to customize the handset for their exposure.

Microsoft allows OEMs and carries to append features but is limited.

Microsoft Senior Product Manager Greg Sullivan announced that Nokia is allowed to append features such as pinning apps as Live Tiles on homesrceen and improving app level while HTC was granted to customize Titan II like adding a live tile HTC Hub and extra feature for the Camera that would allow to capture panorama mode and auto fix.

The Titan II of HTC has a 16 mega-pixel rear-facing camera while others have 8 mega-pixels and 12 mega-pixel rear-facing cameras and some of them don’t give satisfactory.

If Microsoft has its own Windows Phone 7.5 Mango, Google also has its own Android 4.0 Ice Cream Sandwich. According to an analyst Charles Golvin of Forrester that, “I think the excitement around ICS is really for developers to be able to craft apps that go seamlessly across phone and tablet,”

Galaxy Note and Sony Xperia are not too catchy for this year’s CES, we’ve been witnessing high-powered devices with multi-processor and it doesn’t seem to be new. The entry of Nokia is the most interesting as we tend to focus on new player, see what they can give to customers.

Nokia and Microsoft Alliance
As Nokia have been producing quality phones before, its OS makes the consumer disappointed. But now, after the announcement of the two companies Nokia and Microsoft collaboration earlier this year, people tend to look forward on what these two giant companies could give us.

According to Sullivan, “There’s been a great amount of pent-up demand to see the results of this relationship. Because of our different approach, I think every Windows phone is going to be the flagship. It’s true the Nokia relationship is unique, so we’ll see some great collaboration, but we have great collaboration with other partners as well.”
In fact, the Nokia unleashed its Lumia 710 and 900 overseas while the Lumia 800 was exclusive to Canada for now.

The Nokia Lumia 900 and the HTC Titan II are having an intense competition concerning the interest of the people; Sullivan says that, “I love all my children equally”. Though the Nokia Lumia 900 is ahead just a little bit than HTC’s Titan II, it is still up to the consumer.

Microsoft’s Journey
According to some critics, for Microsoft to hit the market share or divert the interest of the customer, they must acquire four main things to be able to succeed. First, give quality efforts in investing the market. Second, winning “flagship” positioning with carriers for several devices over the course of the year, Third, offering a range of devices on each carrier network and forth convince people that Windows Phone OS is lot way better than iOS, why should they will buy it.

And not to forget Nokia, they have to work harder to attract people as they have only just begun in the game.

Nevertheless, the collaboration of the two companies is a massive Ice Breaker in the smartphone industry. They might bit the highest rank this year or not but they have done unique ideas on smartphones.

eMobileNews.net (c) 2012


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